浅析当前的旅游市场营销—经济工作.doc

浅析当前的旅游市场营销 — 经济工作 摘要：改革开放以后，我国经济得到了较快发展，人民的生活水平也有很大改善，旅游已经成为我国人民休闲、度假的良好方式。我国的旅游事业蓬勃发展，旅游市场营销是发展旅游事业的重要问题，本文在研究、分析我国旅游市场营销现状和存在的问题后，提出解决问题的对策，探究了旅游市场营销的合理发展趋势。 关键词：旅游市场；市场营销；发展趋势 Abstract: After reform and open policy, our country economy obtained has developed quickly, people s living standard also had the very big improvement, the traveling already became the good way which our country people leisure, took vacation. Our country s tourism vigorous development, the tourist market marketing is develops tourism s important question, this article after the research, analyzes our country tourist market marketing present situation and the existence question, proposed that solves the question countermeasure, inquired into the tourist market marketing reasonable trend of development. key word: Tourist market; Market marketing; Trend of development 前言 我国改革开放后 ,伴随着社会经济的迅速发展 ,人们的生活水平有了很大提高 ,城乡居民普遍开始关注和重视自己的生活质量 ,于是度假、休闲等旅游需求急剧增加 ,国内旅游的发展如火如荼。随 着我国改革开放和社会主义市场经济更加深入发展，新世纪的中国旅游业开始从新的经济增长点迈向新的支柱产业